BRANDING YOURSELF

What Is Self-Promotion?
Self-promotion is just what it sounds like: promoting yourself, your events, your

accomplishments, your victories, and even your defeats, problems, and lessons you
have learned. You do it so you can increase your visibility to and awareness by others,
increase traffic to your website, increase sales, and get more speaking opportunities,
exhibitions, and gigs—more of whatever it is you're looking for.
You promote yourself so you can get even more opportunities, which you can then
tell people about.
Self-promotion is also called branding yourself, because that's actually what it has

become. (That, and it's what I wanted to call this article.) I prefer to think of
it as personal branding because you need to think of yourself as a brand, just like
Coca-Cola, McDonald’s, Google, or Facebook.

Why Is Self-Promotion Important?

You can’t count on people calling you out of the blue to hire you, buy your service,
or book you for an event if they don’t know about you. The only way to get people
to know who you are and what you do is to tell them. And you want to tell as
many people as you can who are actually interested.
Self-promotion can help you make those important connections that will further
your career and improve your professional standing. It can be as simple as introducing
yourself to the organizer of a conference and telling her you are interested
in speaking at her next conference, or it can be as involved as writing a book or
two and then spending a day emailing every conference organizer you can to get as
many speaking deals as you can.

What Self-Promotion Is Not
Self-promotion is not bragging or boasting. It’s not being something bigger than
you are. It’s just letting people know who you are and what you do.
It’s perfectly acceptable to promote yourself without looking like an arrogant jerk.
People are going to be out promoting themselves and their personal endeavors and
small businesses. If you’re not, you’re missing good opportunities, and others are
going to beat you in the competition. They’re going to sell their art, get their speaking
gigs, get more web traffic, or whatever they’re competing with you for.

What Can Self-Promotion Do for You and Your Career?
Without question, self-promotion can make you successful. And if you’re already
successful, it can make your personal brand huge. You don’t get to be a success
without knowing a lot of people and having a lot of people know you. If you want
to be stuck in a little, gray cubicle for your entire career, never rising above lower
middle management, keep your head down and don’t attract attention. Actually,
dont read this article. Stop reading! But if you want to make a name for yourself,
establish a good reputation, finally get that corner office, or even own your own
successful business, you need to promote yourself.
To do that, you need to be passionate about two things: the work you do and yourself.
If you’re not passionate about what you do, find the thing you’re passionate
about. If you’re not passionate about yourself, seek professional help. The person
you should love the most, admire the most, and treasure the most is you. And
when you have that confidence in yourself, others see it, too. When you share that
confidence with other people, they feel confident about you as well.
So don’t sit in your cubicle any longer. Figure out what you want to do, make it
happen, and then start telling people about it. Let them know that you are good at
what you do. Let them come to you for answers and information.


TO BE CONTINUE...........